• 2019

    Chapter in Book

    Heidekrüger, R., Heuchert, M., Clever, N., & Becker, J. (2019). Konstruktion eines Omni-Channel-Frameworks für Sales — Service in KMU in der B2B-Telekommunikationsindustrie. In Robra-Bissantz, S., & Lattemann, C. (Eds.), Digital Customer Experience. Mit digitalen Diensten Kunden gewinnen und halten (1st ed., pp. 39–52). Wiesbaden: Springer Vieweg.
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    Heuchert, M., Barann, B., Cordes, A.-K., & Becker, J. (2019). Entwicklung eines Entity-Relationship-Modells und eines Verknüpfungskonzeptes — eine Betrachtung des Omni-Channel-Managements aus einer Information Systems-Perspektive. In Robra-Bissantz, S., & Lattemann, C. (Eds.), Digital Customer Experience (1st ed., pp. 53–67). Edition HMD. Springer Fachmedien Wiesbaden.
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  • 2018

    Conference Paper

    Heidekrüger, R., Heuchert, M., Clever, N., & Becker, J. (2018). Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry. In Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg, 386–397.
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    Heuchert, M., Barann, B., Cordes, A.-K., & Becker, J. (2018). An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept. In Proceedings of the Multikonferenz Wirtschaftsinformatik 2018, Lüneburg, Deutschland.
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  • 2017

    Conference Paper

    Carnein, M., Heuchert, M., Homann, L., Trautmann, H., Vossen, G., Becker, J., & Kraume, K. (2017). Towards Efficient and Informative Omni-Channel Customer Relationship Management. In de Cesare, S., & Ulrich, F. (Eds.), Proceedings of the 36th International Conference on Conceptual Modeling (ER'17) (pp. 69–78). Lecture Notes in Computer Science: Vol. 10651. Springer International Publishing.
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