Former Research Assistant
Chair of Information Systems and Information Management
Leonardo Campus 3
48149
Münster
External profiles:
Skype
ShortURL:
![ERC.IS ShortURL ERC.IS ShortURL](https://www.wi.uni-muenster.de/sites/wi/modules/iws_shorturls/assets/img/shorturl_16px_border.png)
Leonardo Campus 3
48149
Münster
Heuchert, M., Verhoeven, Y., Cordes, A.-K., & Becker, J. (2020). Smart Service Systems in Manufacturing: An Investigation of Theory and Practice. In Proceedings of the Hawaii International Conference on System Sciences (HICSS), Wailea, USA.
More details BibTeX DOI
Barann, B., Hermann, A., Heuchert, M., & Becker, J. (2020). Can't Touch This? Conceptualizing the Customer Touchpoint in the Context of Omni-Channel Retailing. Journal of Retailing and Consumer Services, 65, 1–11.
More details BibTeX Full text DOI
Heidekrüger, R., Heuchert, M., Clever, N., & Becker, J. (2019). Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie. In Robra-Bissantz, S., & Lattemann, C. (Eds.), Digital Customer Experience. Mit digitalen Diensten Kunden gewinnen und halten (1st ed., pp. 39–52). Wiesbaden: Springer Vieweg.
More details BibTeX DOI
Heuchert, M., Barann, B., Cordes, A.-K., & Becker, J. (2019). Entwicklung eines Entity-Relationship-Modells und eines Verknüpfungskonzeptes — eine Betrachtung des Omni-Channel-Managements aus einer Information Systems-Perspektive. In Robra-Bissantz, S., & Lattemann, C. (Eds.), Digital Customer Experience (1st ed., pp. 53–67). Edition HMD. Springer Fachmedien Wiesbaden.
More details BibTeX Full text DOI
Heuchert, M. (2019). Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation. In Proceedings of the 21st IEEE Conference on Business Informatics (CBI), Moskau, Russland.
More details BibTeX DOI
Heuchert, M., & Barann, B. (2019). BPM2TPM: The Knowledge Transfer from Business Process to Touchpoint Management. In Proceedings of the 27th European Conference on Information Systems (ECIS 2019), Stockholm-Uppsala, Schweden, 1–12.
More details BibTeX Full text
Heidekrüger, R., Heuchert, M., Clever, N., & Becker, J. (2018). Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry. In Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg, 386–397.
More details BibTeX
Heuchert, M., Barann, B., Cordes, A.-K., & Becker, J. (2018). An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept. In Proceedings of the Multikonferenz Wirtschaftsinformatik 2018, Lüneburg, Deutschland.
More details BibTeX Full text
Carnein, M., Heuchert, M., Homann, L., Trautmann, H., Vossen, G., Becker, J., & Kraume, K. (2017). Towards Efficient and Informative Omni-Channel Customer Relationship Management. In de Cesare, S., & Ulrich, F. (Eds.), Proceedings of the 36th International Conference on Conceptual Modeling (ER'17) (pp. 69–78). Lecture Notes in Computer Science: Vol. 10651. Springer International Publishing.
More details BibTeX DOI