Carnein, M., Heuchert, M., Homann, L., Trautmann, H., Vossen, G., Becker, J., & Kraume, K. (2017). Towards Efficient and Informative Omni-Channel Customer Relationship Management. In de Cesare, S., & Ulrich, F. (Eds.), Proceedings of the 36th International Conference on Conceptual Modeling (ER'17) (pp. 69–78). Lecture Notes in Computer Science: Vol. 10651. Springer International Publishing.
More details BibTeX DOI
@inproceedings{CarneinHHTVBK2017TowardsEfficient,
author = {Matthias Carnein and Markus Heuchert and Leschek Homann and Heike Trautmann and Gottfried Vossen and Jörg Becker and Karsten Kraume},
title = {Towards Efficient and Informative Omni-Channel Customer Relationship Management},
booktitle = {Proceedings of the 36$^{th}$ International Conference on Conceptual Modeling (ER'17)},
pages = {69--78},
series = {Lecture Notes in Computer Science},
volume = {10651},
editor = {Sergio {de Cesare} and Frank Ulrich},
year = {2017},
publisher = {Springer International Publishing},
address = {Valencia, Spain},
isbn = {978-3-319-70625-2},
doi = {10.1007/978-3-319-70625-2_7},
note = {Publication status: Published}
}