@article{BarannHHB2020CanTTouchThis,
  author = {Benjamin Barann and Andreas Hermann and Markus Heuchert and Jörg Becker},
  title = {Can't Touch This? Conceptualizing the Customer Touchpoint in the Context of Omni-Channel Retailing},
  journal = {Journal of Retailing and Consumer Services},
  year = {2020},
  volume = {65},
  pages = {1--11},
  doi = {10.1016/j.jretconser.2020.102269},
  url = {https://doi.org/10.1016/j.jretconser.2020.102269},
  note = {Publication status: Published}
}

@incollection{HeidekruegerHCB2019Konstruktion,
  author = {Robert Heidekrüger and Markus Heuchert and Nico Clever and Jörg Becker},
  title = {Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie},
  booktitle = {Digital Customer Experience. Mit digitalen Diensten Kunden gewinnen und halten},
  edition = {1},
  pages = {39--52},
  editor = {Susanne Robra-Bissantz and Christoph Lattemann},
  year = {2019},
  publisher = {Springer Vieweg},
  address = {Wiesbaden},
  isbn = {978-3-658-22541-4},
  doi = {10.1007/978-3-658-22542-1},
  note = {Publication status: Published}
}

@incollection{HeuchertBCB2019Entwicklung,
  author = {Markus Heuchert and Benjamin Barann and Ann-Kristin Cordes and Jörg Becker},
  title = {Entwicklung eines Entity-Relationship-Modells und eines Verknüpfungskonzeptes --- eine Betrachtung des Omni-Channel-Managements aus einer Information Systems-Perspektive},
  booktitle = {Digital Customer Experience},
  edition = {1},
  pages = {53--67},
  series = {Edition HMD},
  editor = {Susanne Robra-Bissantz and Christoph Lattemann},
  year = {2019},
  publisher = {Springer Fachmedien Wiesbaden},
  isbn = {978-3-658-22541-4},
  doi = {10.1007/978-3-658-22542-1_4},
  url = {https://www.springerprofessional.de/entwicklung-eines-entity-relationship-modells-und-eines-verknuep/16281474},
  note = {Publication status: Published}
}

@inproceedings{HeuchertB2019BPM2TPMThe,
  author = {Markus Heuchert and Benjamin Barann},
  title = {BPM2TPM: The Knowledge Transfer from Business Process to Touchpoint Management},
  booktitle = {Proceedings of the 27$^{th}$ European Conference on Information Systems (ECIS 2019)},
  pages = {1--12},
  year = {2019},
  address = {Stockholm-Uppsala, Schweden},
  url = {https://aisel.aisnet.org/ecis2019_rip/46/},
  note = {Publication status: Published}
}

@inproceedings{HeidekruegerHCB2018TowardsAnOmniChannel,
  author = {Robert Heidekrüger and Markus Heuchert and Nico Clever and Jörg Becker},
  title = {Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry},
  booktitle = {Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)},
  pages = {386--397},
  year = {2018},
  address = {Lüneburg},
  note = {Publication status: Published}
}

@inproceedings{HeuchertBCB2018AnISPerspective,
  author = {Markus Heuchert and Benjamin Barann and Ann-Kristin Cordes and Jörg Becker},
  title = {An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept},
  booktitle = {Proc. Multikonferenz Wirtschaftsinformatik 2018},
  year = {2018},
  address = {Lüneburg, Germany},
  url = {http://mkwi2018.leuphana.de/wp-content/uploads/MKWI_276.pdf},
  note = {Publication status: Published}
}

@inproceedings{CarneinHHTVBK2017TowardsEfficient,
  author = {Matthias Carnein and Markus Heuchert and Leschek Homann and Heike Trautmann and Gottfried Vossen and Jörg Becker and Karsten Kraume},
  title = {Towards Efficient and Informative Omni-Channel Customer Relationship Management},
  booktitle = {Proceedings of the 36$^{th}$ International Conference on Conceptual Modeling (ER'17)},
  pages = {69--78},
  series = {Lecture Notes in Computer Science},
  volume = {10651},
  editor = {Sergio {de Cesare} and Frank Ulrich},
  year = {2017},
  publisher = {Springer International Publishing},
  address = {Valencia, Spain},
  isbn = {978-3-319-70625-2},
  doi = {10.1007/978-3-319-70625-2_7},
  note = {Publication status: Published}
}