Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

Heuchert Markus



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
21st IEEE Conference on Business Informatics (CBI)

Venue
Moskau, Russland

Language
English

DOI