Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation
Heuchert Markus
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2019
Conference
21st IEEE Conference on Business Informatics (CBI)
Venue
Moskau, Russland
Language
English
DOI