Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry

Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

Multikonferenz Wirtschaftsinformatik (MKWI 2018)

Venue

Lüneburg

Pages range

386-397

Language

English