Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry

Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg

Cite as

Heidekrüger, R., Heuchert, M., Clever, N., & Becker, J. (2018). Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry. In Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg, 386–397.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
Multikonferenz Wirtschaftsinformatik (MKWI 2018)

Venue
Lüneburg

Start page
386

End page
397

Language
English