Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry
Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2018
Conference
Multikonferenz Wirtschaftsinformatik (MKWI 2018)
Venue
Lüneburg
Start page
386
End page
397
Language
English