Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry

Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
Multikonferenz Wirtschaftsinformatik (MKWI 2018)

Venue
Lüneburg

Pages range
386-397