• in progress

    ERCIS Omni-Channel Lab - powered by Arvato

    The ERCIS Omni-Channel Lab, is a research project in collaboration with Arvato CRM Solutions. The Lab combines the academic research and teaching activities of ERCIS and Arvato’s practical experience of delivering tech-enabled Omni-Channel CRM solutions from 110 global locations for many of the world’s best-known brands. Its areas of investigation focus around ‘Processes’, ‘Data’ and ‘Analytics’.


    Project status in progress
    Project time 01.03.2016- 28.02.2019
    Website https://omni-channel.ercis.org/
    Funding source ARVATO direct services GmbH
    Keywords Customer Lifecycle; Omni-Channnel Processes; Omni-Channel Business; Customer Segmentation