Towards Efficient and Informative Omni-Channel Customer Relationship Management

Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten

Keywords

Omni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture

Cite as

Carnein, M., Heuchert, M., Homann, L., Trautmann, H., Vossen, G., Becker, J., & Kraume, K. (2017). Towards Efficient and Informative Omni-Channel Customer Relationship Management. In de Cesare, S., & Ulrich, F. (Eds.), Proceedings of the 36th International Conference on Conceptual Modeling (ER'17) (pp. 69–78). Lecture Notes in Computer Science: Vol. 10651. Springer International Publishing.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2017

Conference
6th International Workshop on Modeling and Management of Big Data (MoBiD '17)

Venue
Valencia, Spain

Book title
Proceedings of the 36th International Conference on Conceptual Modeling (ER'17)

Editor
de Cesare Sergio, Ulrich Frank

Start page
69

End page
78

Volume
10651

Title of series
Lecture Notes in Computer Science

Publisher
Springer International Publishing

Language
English

ISBN
978-3-319-70625-2

DOI
https://doi.org/10.1007/978-3-319-70625-2_7