Towards Efficient and Informative Omni-Channel Customer Relationship Management
Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten
Keywords
Omni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2017
Conference
6th International Workshop on Modeling and Management of Big Data (MoBiD '17)
Venue
Valencia, Spain
Book title
Proceedings of the 36th International Conference on Conceptual Modeling (ER'17)
Editor
de Cesare Sergio, Ulrich Frank
Pages range
69-78
Volume
10651
Title of series
Lecture Notes in Computer Science
Publisher
Springer International Publishing
Language
English
ISBN
978-3-319-70625-2
DOI