Towards Efficient and Informative Omni-Channel Customer Relationship Management

Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten


Keywords
Omni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture



Publication type
Conference paper

Peer reviewed
Yes

Publication status
Accepted

Year
2017

Conference
6th International Workshop on Modeling and Management of Big Data (MoBiD '17)

Venue
Valencia, Spain

Book title
Advances in Conceptual Modeling: ER 2017 Workshops AHA, MoBiD, MREBA, OntoCom, and QMMQ, Valencia, Spain, November 6--9, 2017, Proceedings

Editor
de Cesare Sergio, Ulrich Frank

Pages range
69-78

Publisher
Springer International Publishing

Place
Cham

ISBN
978-3-319-70625-2

DOI