At the beginning of October, six students from the Information Systems master's degree programme set off to Rietheim-Weilheim for the kick-off of the seminar with the Marquardt Group as part of the project seminar ‘Digital Product Innovation through Design Thinking’, supervised by Dr. Thomas Haskamp (Chair of Information Systems and Business Process Management of Prof. Dr Jan vom Brocke). With over 10,000 employees, the Marquardt Group is a mechatronic system supplier that offers solutions to make mobility and products smarter, safer and more sustainable.

Shareholder Annabelle Marquardt personally welcomed the group, and during the first dinner, the students had the opportunity to learn more about the company and its mission

After a brief product introduction the next morning, the students moved straight into the challenges, where the respective technical contact persons were available to answer questions. Within the seminar, the students will develop new digital products in a B2C context that leverage existing Marquardt technology, applying the Design Thinking methodology.

We look forward to the progress of the project and sincerely thank the Marquardt Group for their hospitality and pleasant collaboration. We are excited to see the results that will be developed during the challenge.