Am 05./06.10. findet der diesjährige „Hackathon für Münster – MÜNSTERHACK“ statt. Beim MÜNSTERHACK kommt die Tech-Szene in Münster zusammen und entwickelt gemeinsam Ideen und Prototypen, um die eigene Stadt noch lebenswerter zu machen. Der MÜNSTERHACK findet am Hafen in den Räumlichkeiten des Digital Hub münsterLAND und der items GmbH statt.
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Die diesjährige Summer School CuriousU der Universität Twente (UT) wird vom 12. bis zum 21. August 2018 stattfinden. Da die UT strategischer Partner der WWU ist und eine langjährige enge Verbindung besteht, wären wir Ihnen sehr dankbar, wenn Sie Ihre Studierenden auf die Summer School hinweisen könnten. Auch in diesem Jahr werden wieder bis zu vier WWU-Studierende kostenfrei an CuriousU teilnehmen können. Lediglich Reisekosten, Versicherungen oder andere persönliche Kosten müssen selbst getragen werden.
Lunchtime Seminar - How Much Collaboration? Balancing the Needs for Collaborative and Uninterrupted Work
The proliferation of collaboration platforms in organisations has benefits for knowledge workers in terms of access to knowledge and social resources. However, negative effects, specifically collaborative overload, have only recently been acknowledged and are still rarely considered by companies. Collaborative overload is a multi-faceted construct, which covers downsides, unintended or side-effects of collaboration platforms and their organisational use. In this talk, the phenomenon is introduced and explored. Based on a narrative literature review, we contextualise collaborative overload, propose an agenda for future research and derive an initial research framework to clarify and delineate collaborative overload. With this twofold contribution, we aim to provide a frame of reference for the discourse about this important syndrome of modern workplaces.
Lunchtime Seminar - Design of global production networks under consideration of trade barriers and uncertainty
In a volatile business environment where uncertainties are influencing the supply chain, the ability to adapt to changes is essential. In particular uncertainties about customer demand, exchange rate fluctuations and changing labor costs are pressuring global manufacturers to flexibly adapt their production networks on a global scale to face these challenges. Legal regulation by countries and free trade agreements are governing the material flows and places of value creation. The optimal location of plants, selection of suppliers and installed production capacities are heavily influenced by trade barriers such as tariffs and requirements on local contents. Current planning approaches for the design of global production networks do not consider legal requirements of trade barriers in a sufficient way. This talk will focus on the integration of trade barriers in a strategic planning model for global production networks and their influence on the manufacturing footprint. The application of the developed planning model is shown in an exemplary case in the automotive industry under consideration of possible Brexit scenarios.
Advancements in technology continuously enable new solutions and opportunities for digitalization of public services. In government practice, the term ‘digital service’ now covers services and systems of various kinds and complexity; a variety not fully covered conceptually in the e-government research literature. Lindgren’s research focuses on how digital services are manifested in practice and possible conceptual and organizational consequences of different manifestations. The presentation uses examples from a qualitative case study conducted in Sweden, illustrating challenges and dilemmas associated with the current lack of conceptual clarity associated with ‘digital services’ in the public sector. The presentation illustrates the need for further work on how we understand digitalization of public services as such and the need for deeper understanding on how digitalization changes the underlying processes being digitalized.
Lunchtime Seminar - An Exploration into IT Programme Management: Insights from Multiple Case Study Research
The use of IT to drive organizational changes has gained momentum in both profit and non-profit organizations. It is currently culminating in the discussion on Digital Transformation, which assumes that the ability to manage IT-enabled change is key to survival for organizations in the Digital Age. While researchers are just beginning to study this new phenomenon, practitioners are urgently seeking for guidance on how to manage such change and transformation. Professional bodies such as the PMI and OGC have addressed the practitioners’ needs with an approach called Programme Management (PgM). These bodies have issued best practice standards for PgM that they claim to be customizable to different kinds of initiatives and situations. However, we know little about their application to IT-based change initiatives as academic research on PgM is sparse. Taking this as a motivation, we conducted a comparative analysis of five IT-based change initiatives that were managed as programmes. We studied the specific characteristics of these “IT programmes”, the PgM challenges involved, and the measures taken to deal with them. Our findings suggest that IT programmes are distinct from both, other technology-heavy programmes and from organizational change programmes without a technical core. Hence, in order to characterize IT programmes more precisely, we compiled a set of common IT programme characteristics from our five cases. We also identified a set of typical issues in managing IT programmes as well as measures that can be taken to deal with them. These issues include a lack of architectural overview, scope creeps and changes, conflicting interests of stakeholders and other groups involved, diverse professional and cultural backgrounds as well as ill-defined PgM responsibilities and missing competencies.
Blockchain – was zuerst als Nerd-Technology belächelt wurde und dann als Hype-Thema galt, wurde im letzten Jahr durch Gartner zu einem der TOP-TEN Themen im Bereich "Strategic Technology Trends 2017" deklariert. Lernen Sie mehr über dieses zukunftsrelevante Thema durch einen Workshop mit Sopra Steria Consulting. Bei einem anschließenden Abendessen haben Sie Gelegenheit zu netzwerken und mehr über Sopra Steria Consulting zu erfahren. Mehr Informationen finden Sie hier.
Lunchtime Seminar - Effectiveness of Marketing Channels: What do we know and what do we need to know?
Today, marketing managers face the challenge to allocate their budget across a plethora of marketing channels to build their brands and generate revenue. Allocating marketing budgets requires a solid knowledge about the different channel’s effectiveness. Moreover, a good understanding of how campaigns should be executed in the different channels is critical.
Literature that compares the effectiveness of multiple marketing channels is scarce, and the findings are mixed. We contribute to the literature by examining the relative effectiveness of traditional advertising, a firm’s activities on Facebook, consumer‐to‐consumer (C2C) messages on Twitter and
web forums for brand‐building and customer acquisition efforts. We use a vector autoregressive model to a unique data set from a European telecom firm. This modeling approach allows to consider the interrelations among traditional advertising, Facebook, and C2C messages. The results show that
traditional advertising is most effective for both brand building and customer acquisition. A firm’s Facebook activities complement traditional advertising efforts. Thus, thoroughly orchestrating traditional advertising and a firm’s social media activities may improve a firm’s performance with
respect to building the brand and encouraging customer acquisition. Moreover, firms can stimulate C2C messages through traditional advertising that in turn influences brand building and acquisition.
The study has several limitations providing fruitful avenues for future research that will be discussed in more detail during the presentation. Therefore, in this talk, I am going to present earlier research projects and provide an outlook into future research activities.
Lunchtime Seminar - Who is pulling the strings in new work practices? Surfacing the materiality of ideological control.
In new work practices, managerial control has turned from direct supervision to more subtle forms relying on voluntary engagement. This paper aims at addressing the need for more materialized, embodied and temporalized view of control to counterbalance purely virtual and technologically-enabled approaches. To do so, I key into ontological discussions for addressing the underexplored materiality of ideological control. The contribution of this paper is to draw on psychoanalytically-informed, post-Marxist discourse theory (especially Althusser, the Essex school and Butler) to suggest that much is to be gained in the study of normative control by addressing the materiality of the signifier. This conceptual clarification is needed to engage properly with issues of persuasion, consent, and discursive manipulation involved in new work practices such as algorithmic management.