Externally funded project “Organizational Development by Means of Generative AI”
Technical progress in the machine processing of language and media content has reached a new stage of development with large language models. These models can generate texts, images, sound, and videos using text inputs (prompts). These models and the systems based on them are referred to as generative AI systems. In addition to creating new content, generative AI systems can be used to analyse documents or data. Interaction with the generative AI systems occurs through various interfaces, such as a chat. Large software providers are increasingly integrating generative AI as assistant features into their applications to support users in their work.
Given the rapid spread and further development of generative AI systems, it is expected that they will impact work and organisational structures within companies. The Chair for Transformation of Work (Prof. Dr. Julia Backmann), the Junior Professorship for Digital Transformation and Society (Prof. Dr. Benedikt Berger), and BASF Coatings, in particular the global communication department (Lena Köhne), want to investigate this impact together.
The externally funded project will begin in autumn 2024 and is scheduled to last for three years.
Until 19 August 2024, you can apply for a position as a Doctoral Research Associate (salary level E 13 TV-L, 100 %) for the project. Further information can be found here.
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Chair for Transformation of Work