• in progress

    Moderat


    Project status in progress
    Project time 07.02.2019- 01.03.2022
    Funding source MKW - EFRE-Wettbewerb Neue Leitmärkte - CreateMedia.NRW
    Project number EFRE-0801431
    Keywords Wirtschaftsinformatik; Informationsmanagement

     

    Joint Project: smart services for interactive customer experiences in High Street Retailing - project part: Mobile application development for location-based services

    smartmarket² adapts successful strategies from online retailing to high street retailing to create interactive customer experiences. The goal is to strengthen the versatility and the attractiveness of high streets and city centers, and to reinforce the individual business models of local retailers against their common competition with online retailing.


    Project status in progress
    Project time 01.03.2017- 29.02.2020
    Website http://www.smartmarketsquare.de
    Funding source Federal Ministry of Education and Research
    Project number 02K15A074
    Keywords Retail; Digitalisation; Customer Experience; Location-based Services; Service Engineering