Lunchtime Seminar - Repainting the Business Model Canvas for a Peer-to-Peer Sharing and collaborative Consuption Service
Repainting the Business Model Canvas for a Peer-to-Peer Sharing and Collaborative Consumption Service
Florian Plenter is a researcher and Ph.D. candidate at the European Research Center for Information Systems (ERCIS), University of Münster, Germany. He received a Master’s degree in economics from the University of Münster. Florian's current research interests lie in the domain of the Sharing Economy and electric mobility. Amongst others, he is part of the CrowdStrom project (www.crowdstrom.de), which develops a peer-to-peer service for sharing electric vehicle charging stations. The project has recently won the Best Prototype Award at the 13th International Conference on Wirtschaftsinformatik (WI 2017).
Sharing Economy businesses like Airbnb and Uber have become very popular recently but there is little guidance available on how to develop the respective business models. We faced this problem during a consortium research project for developing a service for electric vehicle charging (CrowdStrom) that adopts the paradigm of Peer-to-Peer Sharing and Collaborative Consumption (P2P SCC) - a specific branch of the Sharing Economy. In this talk, I will explain how we developed and applied an adapted version of the Business Model Canvas that is specifically tailored to the needs of P2P SCC business model development. Furthermore, I will present the learnings from the development process in form of a set of generally applicable guidelines for the development of P2P SCC business models. The resulting guidelines and the adapted canvas lay ground for a discussion on the role of business model development instruments in general and on the need to adapt existing instruments for the new type of businesses.