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Denis Mayr Lima Martins

Pathways Towards the Normalization of Digital Transformations

Tuesday, 23. November 2021 - 12:00 to 13:00, Zoom

Talk title: Pathways Towards the Normalization of Digital Transformations

Speaker affiliation: Dr. Noel Carroll, National University of Ireland Galway.

Talk abstract: Ongoing acceleration of digital transformations (DTs) poses major challenges for organizations, including needs to invest in the adoption of digital technologies, rapidly and continuously, merely to survive. However, there has been little development of theoretical developments practical guidance for evolving at the required pace, while also embedding DT in practice. This area of research is still in its infancy and in particular most studies focus on the initial adoption of digital technology rather than the subsequent long-term normalization and sustaining of that digital transformation. Little is known about normalizing a DT (i.e., embedding and sustaining a DT). To facilitate the exploration of the importance and key aspects of normalizing DTs, we adopt Normalization Process Theory (NPT) to uncover the emerging phenomena of DT. The expanded theoretical framework outlines the pathways for normalizing digital transformations. The article makes four main contributions. Firstly, we examine the literature to unpack the key factors of DT. Secondly, we apply NPT to develop novel insights into normalizing a DT. Thirdly, we present the pathways of a DT. Finally, we present a future research agenda for DT to assist further elucidation of the complexities of normalizing a DT process.

Short bio: Dr. Noel Carroll is a lecturer at the National University of Ireland Galway. Noel is also the Associate Head of Learning, Teaching, and Assessment (LTA) within the School of Business & Economics. He is also the Programme Director for the MSc Information Systems Management (ISM) and a Lecturer in Business Information Systems. He is also the founder of the Citizen Development Lab at NUI Galway and is a researcher with Lero, the Science Foundation Ireland Research Centre for Software, and the Whitaker Institute at the National University of Ireland, Galway. His research interests include seeking ways to support organizations in developing transformation strategies and improving digital innovation.