Title: The Impact of the EU General Data Protection Regulation on Mobile Privacy Decision Making
Speaker: Matthias Tietz und Jan Betzing
Abstract: Smart devices provide unprecedented access to users' personal information, on which businesses capitalize to provide personalized services. Although users must grant permission before personal data is shared, they often do so without knowing the consequences. Based on the case of the upcoming EU General Data Protection Regulation (EU GDPR), which mandates service providers to inform users about the purpose and terms of personal data processing more comprehensively, we examine how increased transparency affects users' decisions concerning whether to consent to the processing of personal information in mobile contexts. We present the results of an online experiment with 179 participants, which tested the effect of transparency on users' decisions about and comprehension of the requested permission w.r.t. our case. We derive principles for service designers and mobile app developers who wish to support their users in giving an informed consent that complies with the EU GDPR.
Jan Hendrik Betzing (email@example.com) is a research assistant and PhD student at the Chair for Information Systems and Information Management. His research focuses on mobile information systems engineering and service business model innovation. He currently researches, how smart devices and location-based, context-adaptive mobile services support digital transformation processes of SME retailers.
Matthias Tietz (firstname.lastname@example.org) has commenced his PhD research within the Institute for Information Systems at University of Liechtenstein in 2016, and works as a research assistant at the Institute. His primary areas of research are focused on experimental studies. In particular, he studies crowdfunding phenomena and what mechanisms are behind individual decision-making in this context.