• 2009

    Forschungsartikel (Zeitschrift)

    Wehmeyer, K., Kipp, A., & Riemer, K. (2009). Managing the Process of Channel Alignment — Model-driven strategy development in a multinational corporation. Business Process Management Journal, 15(1).
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  • 2008

    Forschungsartikel (Zeitschrift)

    Wehmeyer, K. (2008). User-device attachment — Scale development and initial test. International Journal of Mobile Communications (IJMC), 6(3), 280–295.
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  • 2007

    Forschungsartikel in Sammelband (Konferenz)

    Wehmeyer, K. (2007). Assessing Users' Attachment to Their Mobile Devices. In Proceedings of the 6th International Conference on Mobile Business (ICMB 2007).
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    Wehmeyer, K. (2007). Mobile ad intrusiveness — The effects of message type and situation. In Proceedings of the 20th Bled eConference.
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    Wehmeyer, K., Kipp, A., & Riemer, K. (2007). Managing the Process of Multi Channel Alignment — The Case of a Large Multinational Corporation. In Proceedings of the 20th Bled eConference.
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    Forschungsartikel (Zeitschrift)

    Wehmeyer, K., & Riemer, K. (2007). Trust-Building Potential of Coordination Roles in Virtual Organizations. Electronic Journal for Virtual Organizations and Networks (eJOV), 2007(8), 102–123.
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  • 2005

    Forschungsartikel in Sammelband (Konferenz)

    Müller-Lankenau, C., & Wehmeyer, K. (2005). e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel. In Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005).
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    Müller-Lankenau, C., & Wehmeyer, K. (2005). e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel. In Proceedings of the European Academy of Management Conference (EURAM 2005).
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    Forschungsartikel (Zeitschrift)

    Köhne, F., Wehmeyer, K., & Totz, C. (2005). Consumer Preferences for Location-Based Service Attributes — A Conjoint Analysis. International Journal of Management and Decision Making, 6(1), 16–32.
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    Wehmeyer, K. (2005). Aligning IT and marketing — the impact of database marketing and CRM. Journal of Database Marketing and Customer Strategy Management, 12(3), 243–256.
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  • 2004

    Forschungsartikel in Sammelband (Konferenz)

    Müller-Lankenau, C., & Wehmeyer, K. (2004). Mind the Gaps — A Model of Web Channel Service Quality in Click and Mortar Retailing. In Proceedings of the Eleventh Research Symposium on Emerging Electronic Markets (RSEEM 04).
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    Arbeitspapier / Working Paper

    Wehmeyer, K. (2004). Informationsmanagement im interaktiven Marketing. In Meffert, H., & K., (Eds.), Arbeitsberichte des Centrum für interaktives Marketing und Medienmanagement. Münster.
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