e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel

Müller-Lankenau, Claas; Wehmeyer, Kai

Zitieren als

Müller-Lankenau, C., & Wehmeyer, K. (2005). e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel. In Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005).

Details

Publikationstyp
Forschungsartikel in Sammelband (Konferenz)

Publikationsstatus
Veröffentlicht

Jahr
2005

Konferenz
Academy of Marketing Science 12th World Marketing Congress (WMC 2005)

Buchtitel
Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005)