e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel

Müller-Lankenau, Claas; Wehmeyer, Kai



Publication type
Forschungsartikel in Sammelband (Konferenz)

Publication status
Published

Year
2005

Conference
Academy of Marketing Science 12th World Marketing Congress (WMC 2005)

Book title
Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005)