e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel

Müller-Lankenau, Claas; Wehmeyer, Kai

Publication type

Forschungsartikel in Sammelband (Konferenz)

Publication status

Published

Year

2005

Conference

Academy of Marketing Science 12th World Marketing Congress (WMC 2005)

Book title

Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005)