The new in the old: Managing inertia and resulting tensions in digital value creation

Haskamp T.; Dremel C.; Marx C.; Rinkes U.; Uebernickel F.


Abstract

Inertia is a crucial challenge in firms’ ambitions to create digital value in their digital transformation endeavors. Building on research evidence from different digital transformation journeys of incumbent companies, we present a framework for practice. The framework displays the various tensions between the organization’s established way of doing things and the critical challenges required to generate value around digital innovation in different domains. We further outline implications for managing inertia occurrences to enable executive teams to cope with inertia and resulting tensions.

Keywords
Digital inertia; Digital value; Digital transformation; Digital tensions; Digital modernization



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2023

Book title
Digitalization and Sustainability: Advancing Digital Value

Editor
Brohman, M. K. ; Dawson, Gregory S.; Desouza, Kevin C.

Start page
150

End page
174

Title of series
Digitalization and Sustainability

Publisher
Edward Elgar Publishing Ltd.

Place
Online

Language
English

ISSN
9781800888807

ISBN
9781800888791

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