The new in the old: Managing inertia and resulting tensions in digital value creation
Abstract
Inertia is a crucial challenge in firms’ ambitions to create digital value in their digital transformation endeavors. Building on research evidence from different digital transformation journeys of incumbent companies, we present a framework for practice. The framework displays the various tensions between the organization’s established way of doing things and the critical challenges required to generate value around digital innovation in different domains. We further outline implications for managing inertia occurrences to enable executive teams to cope with inertia and resulting tensions.
Keywords
Digital inertia; Digital value; Digital transformation; Digital tensions; Digital modernization
Cite as
Haskamp, T., Dremel, C., Marx, C., Rinkes, U., & Uebernickel, F. (2023). The new in the old: Managing inertia and resulting tensions in digital value creation. In Brohman, M. K. &. D. G. S., & Desouza, K. C. (Eds.), Digitalization and Sustainability: Advancing Digital Value (pp. 150–174). Digitalization and Sustainability. Online: Edward Elgar Publishing Ltd.Details
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2023
Book title
Digitalization and Sustainability: Advancing Digital Value
Editor
Brohman, M. K. ; Dawson, Gregory S.; Desouza, Kevin C.
Start page
150
End page
174
Title of series
Digitalization and Sustainability
Publisher
Edward Elgar Publishing Ltd.
Place
Online
Language
English
ISSN
9781800888807
ISBN
9781800888791
Full text