Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education

Stieglitz Stefan, Eschmeier Annika, Steiner Michael


Abstract
Previous research shows that blended learning has the ability to in-crease the learners’ motivation and learning success. However, motivational as-pects in blended learning have not been sufficiently researched yet. We there-fore investigated the influence of non-monetary and monetary incentives on learners’ behavior. We selected “likes” as a non-monetary incentive and ena-bled students to rate other students’ posts (similar to Facebook). In a second turn, a monetary incentive (a tablet PC or the cash equivalent, respectively) was raffled among the students of a top 10 “like”-ranking. Based on log-file data and survey results, we observe that both variations ((1) only “likes” and (2) “likes” & tablet PC prize) do not differ with respect of their influence on the overall activity of learners during the lecture. Thus, the additional monetary in-centive did not increase activity. We conclude that monetary incentives do not seem to be efficient.

Keywords
blended learning, incentives, lecture, higher education.



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
Lecture Notes in Computer Science

Venue
Las Vegas, NV, USA

Journal
Lecture Notes in Computer Science

Volume
8029

Book title
Lecture Notes in Computer Science

Editor
Ozok Ant, Zaphiris Panayiotis

Pages range
104-112

Volume
8029

Language
English

ISSN
0302-9743

ISBN
978-3-642-39370-9

DOI