Responsibilities and Challenges of Social Media Managers

Meske Christian, Stieglitz Stefan


Abstract
Within the last years enterprises massively began to adapt social media for internal usage. They do so in order to increase their knowledge management as well as to make collaboration and communication more efficient. However, until now, very little is known about employees who are responsible for adaption processes and the management of the internal social media. In our study we conducted 15 interviews with “social media managers“ of 15 large German enterprises. We found that the role of a social media manager is faced with enormous challenges (e.g. providing information about the added value of social media) while on the other hand they lack the power to make decisions (e.g. regarding staff and budget).

Keywords
social media, manager, Mintzberg, manager roles



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
15th International Conference on Human Computer Interaction (HCI International) 2013

Venue
Las Vegas, USA

Book title
Lecture Notes in Computer Science (LNCS)

Editor
Yamamoto, Sakae

Pages range
342-351

Volume
8018

Language
English

ISSN
0302-9743

ISBN
978-3-642-39225-2

DOI