Responsibilities and Challenges of Social Media Managers

Meske Christian, Stieglitz Stefan


Zusammenfassung
Within the last years enterprises massively began to adapt social media for internal usage. They do so in order to increase their knowledge management as well as to make collaboration and communication more efficient. However, until now, very little is known about employees who are responsible for adaption processes and the management of the internal social media. In our study we conducted 15 interviews with “social media managers“ of 15 large German enterprises. We found that the role of a social media manager is faced with enormous challenges (e.g. providing information about the added value of social media) while on the other hand they lack the power to make decisions (e.g. regarding staff and budget).

Schlüsselwörter
social media, manager, Mintzberg, manager roles



Publikationstyp
Aufsatz (Konferenz)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2013

Konferenz
15th International Conference on Human Computer Interaction (HCI International) 2013

Konferenzort
Las Vegas, USA

Buchtitel
Lecture Notes in Computer Science (LNCS)

Herausgeber
Yamamoto, Sakae

Seiten
342-351

Band
8018

Sprache
Englisch

ISSN
0302-9743

ISBN
978-3-642-39225-2

DOI