Developing a practitioner-based agenda for sales and operations planning research
Abstract
Despite the growing academic interest on the emerging topic of Sales and Operations Planning (S&OP), a gap between S&OP theory and practice can be observed. Accordingly, academic literature often fails to support practitioners in solving current S&OP problems and challenges. This paper aims to close this gap by developing a research agenda for S&OP research, based on practically relevant topics identified in grey S&OP literature. A comparison with academic literature reveals that future research should investigate how a company’s S&OP should be adjusted when operating in global and uncertain environments.
Keywords
supply chain planning; S&OP research agenda; grey literature
Cite as
Kalla, C., Kreuter, T., Pfennig, T., & Hellingrath, B. (2022). Developing a practitioner-based agenda for sales and operations planning research. In EurOMA, (Ed.), Proceedings of the 29th International Annual European Operations Management Association Conference (pp. 1–10). Berlin, Germany: European Operations Management Association.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2022
Conference
European Operations Management Association Conference
Venue
Berlin
Book title
Proceedings of the 29th International Annual European Operations Management Association Conference
Editor
EurOMA
Start page
1
End page
10
Publisher
European Operations Management Association
Place
Berlin, Germany
Language
English