Developing a practitioner-based agenda for sales and operations planning research

Kalla, Christian; Kreuter, Tobias; Pfennig, Theresa; Hellingrath, Bernd


Abstract

Despite the growing academic interest on the emerging topic of Sales and Operations Planning (S&OP), a gap between S&OP theory and practice can be observed. Accordingly, academic literature often fails to support practitioners in solving current S&OP problems and challenges. This paper aims to close this gap by developing a research agenda for S&OP research, based on practically relevant topics identified in grey S&OP literature. A comparison with academic literature reveals that future research should investigate how a company’s S&OP should be adjusted when operating in global and uncertain environments.

Keywords
supply chain planning; S&OP research agenda; grey literature



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2022

Conference
European Operations Management Association Conference

Venue
Berlin

Book title
Proceedings of the 29th International Annual European Operations Management Association Conference

Editor
EurOMA

Start page
1

End page
10

Publisher
European Operations Management Association

Place
Berlin, Germany

Language
English