Prozess- und Informationsmanagement für das CRM
Becker J, Knackstedt R
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2002
Book title
Customer Relationship Management im Handel
Editor
Ahlert D, Becker J, Knackstedt R, Wunderlich M
Pages range
131-173
Title of series
Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
Publisher
Springer
Place
Berlin, Heidelberg
Language
German
ISBN
978-3-642-62744-6
DOI