Reference Modelling: A Solution for Current Sales and Operations Planning Challenges?

Kreuter, Tobias; Kalla, Christian; Hellingrath, Bernd; Scavarda, Luiz Felipe; Thomé, Antonio Marcio Tavares


Abstract

Sales and Operations Planning (S&OP) is an emerging topic, as reflected by the increasing interest of both practitioners and academics. Current studies highlight that many companies are experiencing challenges in implementing and executing S&OP processes successfully. This paper offers a first investigation on the applicability of reference modelling, a concept from the Information Systems community, as a novel approach to address current S&OP challenges. The analysis builds on a systematic literature review and interviews with three executives. The paper identifies benefits and challenges for applying reference modelling to S&OP and offers an overview of existing reference models in S&OP‑related areas.

Keywords
S&OP, Reference Model, Information Systems



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
European Operations Management Association Conference

Venue
Helsinki

Book title
Proceedings of the 26th International Annual European Operations Management Association Conference

Editor
EurOMA

Start page
1

End page
10

Publisher
European Operations Management Association

Place
Helsinki, Finland

Language
English