Online Consumer Search and Buying Behaviour: Brand Analysis in the Airline Industry

Jacobs JA, Holland CP, Prinz A



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2018

Conference
International Conference on Tourism Research

Venue
Jyväskylä, Finnland

Language
English