Adoption of social media for internal usage in a global enterprise
Stieglitz S., Schallenmuller S., Meske C.
Abstract
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices. © 2013 IEEE.
Keywords
adoption; global; life cycle; network effects; social media
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013
Venue
Barcelona, esp
Start page
1483
End page
1488
Volume
null
Language
English
ISBN
9780769549521
DOI
Full text