Adoption of social media for internal usage in a global enterprise
Stieglitz S., Schallenmuller S., Meske C.
Zusammenfassung
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices. © 2013 IEEE.
Schlüsselwörter
adoption; global; life cycle; network effects; social media
Publikationstyp
Forschungsartikel in Sammelband (Konferenz)
Begutachtet
Ja
Publikationsstatus
Veröffentlicht
Jahr
2013
Konferenz
27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013
Konferenzort
Barcelona, esp
Erste Seite
1483
Letzte Seite
1488
Band
null
Sprache
Englisch
ISBN
9780769549521
DOI
Gesamter Text