Adoption of social media for internal usage in a global enterprise

Stieglitz S., Schallenmuller S., Meske C.


Zusammenfassung
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices. © 2013 IEEE.

Schlüsselwörter
adoption; global; life cycle; network effects; social media



Publikationstyp
Forschungsartikel in Sammelband (Konferenz)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2013

Konferenz
27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013

Konferenzort
Barcelona, esp

Erste Seite
1483

Letzte Seite
1488

Band
null

Sprache
Englisch

ISBN
9780769549521

DOI

Gesamter Text