Adoption of social media for internal usage in a global enterprise
Stieglitz S., Schallenmuller S., Meske C.
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices. © 2013 IEEE.
adoption; global; life cycle; network effects; social media