e-Service Quality in a Multi Channel Environment: Quality Management and the Web Channel

Müller-Lankenau, Claas; Wehmeyer, Kai

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Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2005

Conference
Academy of Marketing Science 12th World Marketing Congress (WMC 2005)

Book title
Proceedings of the Academy of Marketing Science 12th World Marketing Congress (WMC 2005)