Online Consumer Search and Buying Behaviour: Brand Analysis in the Airline Industry

Jacobs JA, Holland CP, Prinz A

Cite as

Jacobs, J., Holland, C., & Prinz, A. (2018). Online Consumer Search and Buying Behaviour: Brand Analysis in the Airline Industry. In Proceedings of the International Conference on Tourism Research, Jyväskylä, Finnland. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2018

Conference
International Conference on Tourism Research

Venue
Jyväskylä, Finnland

Language
English