• laufend

    An International, Cross-Sector Analysis of Online Search Behaviour


    Projektstatus laufend
    Projektzeitraum 01.10.2014- 30.09.2018
    Förderer Fonds National de la Recherche Luxemburg
    Schlüsselwörter Online Search; Online Search behaviour

     

  • abgeschlossen

    Online Consumer Behaviour: An analysis of the air travel industry

    Based on the analysis of online consumer behaviour in the air travel industry, this study compares industry and company (Lufthansa) findings with respect to search space (consideration set), search time, search paths, and multi-channel behavior (role of online travel agents and price comparison sites).


    Projektstatus abgeschlossen
    Projektzeitraum 21.04.2016- 31.07.2017
    Schlüsselwörter Online consumer behaviour, customer journey, airtravel industry, Lufthansa, Online panel, web log analysis