• definitely finished

    An International, Cross-Sector Analysis of Online Search Behaviour

    Project status definitely finished
    Project time 01.10.2014- 30.09.2018
    Funding source Fonds National de la Recherche Luxemburg - National Research Fund
    Keywords Online Search; Online Search behaviour

     

    Online Consumer Behaviour: An analysis of the air travel industry

    Based on the analysis of online consumer behaviour in the air travel industry, this study compares industry and company (Lufthansa) findings with respect to search space (consideration set), search time, search paths, and multi-channel behavior (role of online travel agents and price comparison sites).

    Project status definitely finished
    Project time 21.04.2016- 31.07.2017
    Keywords Online consumer behaviour; customer journey; airtravel industry; Lufthansa; Online panel; web log analysis