Individual characteristics as determinants of technology use. Towards a concept for workforce segmentation.

For a long time now, the continuous emergence of new technologies has changed the way business is carried out at organizations, with brand new technological innovations being the main instrument for sustainable competitive advantage. Academics firmly believe that proper technology use depends, among others, on the user himself. Users differ by their individual characteristics, and consequently develop different technology attitudes and use patterns. Thus, it is important for practitioners to consider a wide scope of individual characteristics that determine different use. By doing this, organizations are able to recognize what the worker needs to work efficiently. In other words, organizations will understand which tools to provide the worker with only after examining the diverse individual characteristics with regard to technology. The findings of the thesis inform organizational concepts to segment the workforce into meaningful groups to simplify the implementation of individual information systems.