The goal of the thesis is to develop a design method for gamification. The outcome is to be presented as a process model comprising the steps of gamification design. For this purpose, an analysis of principles and methodologies of game design and gamification, as well as the exemplary implementation projects, will be undertaken. The underlying assumption is that the gamification design method can be derived from the methodologies of game design, as numerous definitions of gamification imply the use of game mechanics, game thinking, and game dynamics (Deterding et al. 2011). In the context of this thesis, the application area of gamification is not considered as a factor in the gamification design process. Thus, a generally applicable model is to be developed.