Data-driven Improvement of a Gamification Concept for Business Process Modeling

As part of a Doctoral research project carried out at the DBIS Group, game design elements were integrated into the Horus Business Modeler (HBM), a software tool for integrated business process modeling developed by the Horus software GmbH in Ettlingen, Germany. This practice is known as gamification and is inherently interdisciplinary, i.e. it is concerned with a variety of research areas and disciplines, including Game Design, Information Systems Design, Human-computer Interaction, Software Engineering, Behavioral Psychology, and the application domain at hand. Furthermore, between "hard" methods, gamification endeavors always involves creative design thinking. As a result, the design space for gamified solutions is vast and creating the "best-possible" application for any given setting practically impossible. Therefore, it is crucial for gamification design projects to adopt an iterative development cycle of design, implementation, evaluation, and improvement.  In the context of this Bachelor thesis, the student will be given a dataset collected from the gamified version of the HBM. From this dataset, insights into which components of its game design elements work well and which do not shall be gained. Furthermore, the student shall derive recommendations for improving the design concept based on these insights and possibly implement those recommendations.