Addressing Inertia in Pro-Environmental Behavior through Nudges: A Review of Existing Literature and a Framework for Future Research
Beermann, V.; Haskamp, T.; Marx C.; Uebernickel, F.
Abstract
To counteract global warming, individuals must adopt pro-environmental behaviors, but many prefer their established behaviors because of inertia. This paper analyzes how we can address the inertia that hinders pro-environmental behavior using digital nudges. Our structured literature review finds 19 out of 20 studies that show how decision information nudges like feedback overcome behavioral inertia. Most of the habitual patterns we identified could be attributed to private household behaviors like inefficient energy or water consumption. We contribute a framework for how the three dimensions of inertia-behavioral, cognitive, and affective inertia-are best each addressed using informational, structural, and assistance nudges, respectively.
Keywords
Green IS; Inertia; Literature Review; Nudging; Pro-Environmental Behavior