Determinants of Social Network Adoption: A Country-Level Analysis (nominated for the Best Paper Award)

Larosiliere G., Meske C., Carter L.


Abstract
This study explores the main determinants of social network adoption at the country level. We use the technology-organization-environment (TOE) framework to investigate factors influencing social network adoption. We utilize cross-sectional data from 130 countries. Results indicate that social network adoption, at the country level, is positively influenced by the technological maturity, public readiness, and ICT-laws sophistication. Technological, organizational, and environmental factors all together accounted for 67% of variance in social network adoption. These findings provide a first insight into the usage of social network sites at the country level, as well as the main factors that influence public adoption. Implications for research and practice are discussed.



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2015

Conference
Proceedings of the 48th Hawaii International Conference on Systems Sciences (HICSS)

Venue
Kauai, HI, USA

Language
English