Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap
Riemer Kai, Gal Uri, Brunk Jens, Gilchriest Ben, Ord Robert, Tong Jo-An
Keywords
Retail; Digital Commerce; Online shopping; e-commerce; social commerce; Market study
Publication type
Working paper
Peer reviewed
No
Publication status
Published
Year
2014
Number of pages
36
Volume
2
Title of series
Australian Digital Transformation Lab
Place
Sydney, Australia
Language
English
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