Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap

Riemer Kai, Gal Uri, Brunk Jens, Gilchriest Ben, Ord Robert, Tong Jo-An


Keywords
Retail; Digital Commerce; Online shopping; e-commerce; social commerce; Market study



Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2014

Number of pages
36

Volume
2

Title of series
Australian Digital Transformation Lab

Place
Sydney, Australia

Language
English

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