Individualization of Information Systems - Analyzing Antecedents of IT Consumerization Behavior

Ortbach K, Köffer S, Bode M, Niehaves B

Abstract
Recently, much attention in research and practice has been devoted to the topic of IT consumerization, referring to the adoption of private consumer IT in the workplace. However, research lacks an analysis of possible antecedents of the trend on an individual level. To close this gap, we derive a theoretical model for IT consumerization behavior based on the theory of planned behavior and perform a quantitative analysis. Our investigation shows that it is foremost determined by normative pressures, specifically the behavior of friends, co-workers and direct supervisors. In addition, behavioral beliefs and control beliefs were found to affect the intention to use non-corporate IT. With respect to the former, we found expected performance improvements and an increase in ease of use to be two of the key determinants. As for the latter, especially monetary costs and installation knowledge were correlated with IT consumerization intention.

Keywords
IT Consumerization; Individual Information Systems; Theory of Planned Behavior