The Attraction Effect in Crowdfunding
Weinmann M; Mishra A; Kaiser L; vom Brocke J
Abstract
Keywords
attraction effect; crowdfunding; salience theory; menu design; behavioral economics; digital markets; mixed methods; experiments; decoy; Bayesian analysis
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2022
Journal
SSRN Electronic Journal
Volume
34
Issue
3
Start page
1276
End page
1295
ISSN
1556-5068
DOI