Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases
Keywords
Online reviews; Choice architecture; Biases; Eye tracking
Cite as
Schneider, C., Weinmann, M., & vom Brocke, J. (2015). Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. In Davis, F., Riedl, R., vom Brocke, J., Léger, P., & Randolph, A. (Eds.), Information Systems and Neuroscience (pp. 91–97). Lecture Notes in Information Systems and Organisation: Vol. 10. Cham: Springer.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
NeuroIS
Venue
Gmunden
Volume
10
Book title
Information Systems and Neuroscience
Editor
Davis FD; Riedl R; vom Brocke J; Léger P; Randolph AB
Start page
91
End page
97
Title of series
Lecture Notes in Information Systems and Organisation
Publisher
Springer
Place
Cham
ISBN
978-3-319-18701-3
DOI