The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing
Jaakonmäki R; Müller O; vom Brocke J
Keywords
Decision analytics; Instagram; machine learning; social media marketing; user engagement
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2017
Conference
50th Hawaii International Conference on System Sciences (2017)
Venue
Hawaii
Book title
Proceedings of the 50th Hawaii International Conference on System Sciences (2017)
Editor
AIS Electronic Library (AISeL)
Start page
1152
End page
1160
Title of series
Proceedings of the Annual Hawaii International Conference on System Sciences
Publisher
Association for Information Systems
Place
United States
ISBN
9780998133102
DOI