Extending Loyalty Programs with BI Functionalities
Keywords
Loyalty Programs; BI
Cite as
Kucklick, J., Kamm, M., Schneider, J., & vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities. In Bui, T. (Ed.), Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 168–177). Proceedings of the Annual Hawaii International Conference on System Sciences. United States: Hawaii International Conference on System Sciences.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2020
Conference
53rd Hawaii International Conference on System Sciences
Venue
Hawaii
Book title
Proceedings of the 53rd Hawaii International Conference on System Sciences
Editor
Bui T
Start page
168
End page
177
Title of series
Proceedings of the Annual Hawaii International Conference on System Sciences
Publisher
Hawaii International Conference on System Sciences
Place
United States
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