Extending Loyalty Programs with BI Functionalities
Kucklick J; Kamm M; Schneider J; vom Brocke J
Keywords
Loyalty Programs; BI
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2020
Conference
53rd Hawaii International Conference on System Sciences
Venue
Hawaii
Book title
Proceedings of the 53rd Hawaii International Conference on System Sciences
Editor
Bui T
Start page
168
End page
177
Title of series
Proceedings of the Annual Hawaii International Conference on System Sciences
Publisher
Hawaii International Conference on System Sciences
Place
United States
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