Combating the Influence of the Heuristic Thinking in Online Star Ratings: Preliminary Evidence

Weinmann M; Schneider C; vom Brocke J


Keywords
Online judgment; Availability heuristic; Customer ratings



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Gmunden Retreat on NeuroIS 2016

Venue
Gmunden

Volume
16

Book title
Information Systems and Neuroscience

Editor
Davis F; Riedl R; vom Brocke J; Léger P; Randolph AB

Start page
51

End page
57

Title of series
Lecture Notes in Information Systems and Organisation

Publisher
Springer International Publishing

Place
Cham

ISBN
978-3-319-41401-0

DOI