Driving Retail Innovation. The Demand for Digital Capabilities to Transform the Industry

vom, Brocke J; Uhl A; Debortoli S; Müller O

Driving Retail Innovation. The Demand for Digital Capabilities to Transform the Industry

vom Brocke J; Uhl A; Debortoli S; Müller O

Keywords

Innovation

Cite as

vom Brocke, J., Uhl, A., Debortoli, S., & Müller, O. (2014). Driving Retail Innovation. The Demand for Digital Capabilities to Transform the Industry. 360° — The Business Transformation Journal, 4(9), 44–53.

Details

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2014

Journal

360° - The Business Transformation Journal

Volume

4

Issue

9

Start page

44

End page

53

ISSN

XXXX-XXXX

Full text

https://irf.fhnw.ch/