Creating a Market Analytics Tool that Marketers LOVE to Use: A Case of Digital Transformation at Beiersdorf
vom Brocke J; Fay M; Böhm M; Haltenhof V
Keywords
Market Analytics
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2017
Book title
Shaping the Digital Enterprise
Editor
Oswald G
Start page
197
End page
217
Publisher
Springer International Publishing AG
Place
Cham
ISBN
978-3-319-40966-5
DOI