Managing IT Challenges When Scaling Digital Innovations
Abstract
Most digital innovations fail when they transition from the exploring to the scaling stage. We describe how freeyou, the digital innovation spinoff of a major German insurer, successfully scaled online-only car insurance, focusing particularly on how it managed the IT-related challenges. The stark differences between the stages required very different approaches to application development, IT organization and data analytics. Based on freeyou’s experience, we provide recommendations for successful transitioning from exploring to scaling.
Keywords
Digital Innovation Unit, IT Organization, Exploration, Scaling, Digital Product Innovation
Cite as
Schiffer, S., Mocker, M., & Teubner, A. (2023). Managing IT Challenges When Scaling Digital Innovations. MIS Quarterly Executive, 22(3).Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2023
Journal
MIS Quarterly Executive
Volume
22
Issue
3
Language
English
ISSN
1540-1960
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