Developing Creative Business Models – The OctoProz Tool
Abstract
Business models are of great importance for business innovation. They can be understood as conceptual models that describe how organizations create and deliver value. Their creation is increasingly supported by information technology artifacts, as information technology facilitates information sharing, allows for continuous modification, and supports complex calculations. In this paper, we introduce a new prototype to create process-oriented business models: the OctoProz tool. We build up on creativity support system literature, present the design of the artifact, and discuss its significance for both research and practice. We close with an outlook on the evaluation of OctoProz.
Cite as
Voigt, M., Ortbach, K., Plattfaut, R., & Niehaves, B. (2013). Developing Creative Business Models — The OctoProz Tool. In Proceedings of the Eighth International Conference on Design Science Research in Information Systems and Technology (DESRIST), Helsinki, Finland, 456–462.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
Eighth International Conference on Design Science Research in Information Systems and Technology (DESRIST)
Venue
Helsinki, Finland
Start page
456
End page
462
Language
English
DOI