Adoption of Social Media for Internal Usage in a Global Enterprise
Stieglitz Stefan, Schallenmüller Siegfried, Meske Christian
Abstract
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
Keywords
social media; adoption; global; life cycle; network effects
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
IEEE 27th International Conference on Advanced Information Networking and Applications (AINA)
Venue
Barcelona, Spain
Editor
IEEE Computer Society
Start page
1483
End page
1488
Language
English