Adoption of Social Media for Internal Usage in a Global Enterprise

Stieglitz Stefan, Schallenmüller Siegfried, Meske Christian


Abstract
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.

Keywords
social media, adoption, global, life cycle, network effects



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
IEEE 27th International Conference on Advanced Information Networking and Applications (AINA)

Venue
Barcelona, Spain

Editor
IEEE Computer Society

Start page
1483

End page
1488

Pages range
1483-1488

Language
English