Omnichannel Processes in Retailing SMEs -Digitalisation in a Furniture Company-

Becker, Jörg; Kruse, Paul; Hermann, Andreas


Keywords
Business Informatics; Conceptual Modelling; enterprise modelling; information systems



Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2024

Book title
Informing Possible Future Worlds. Essays in Honour of Ulrich Frank

Editor
Strecker, Stefan; Jung, Jürgen

Start page
233

End page
246

Number of pages
484

Volume
13

Publisher
Logos Verlag

Place
Berlin

ISBN
978-3-8325-5768-3

DOI