Omnichannel Processes in Retailing SMEs - Digitalisation in a Furniture Company

Becker, Jörg; Kruse, Paul; Hermann, Andreas

Keywords

Business Informatics; Conceptual Modelling; enterprise modelling; information systems

Cite as

Becker, J., Kruse, P., & Hermann, A. (2024). Omnichannel Processes in Retailing SMEs — Digitalisation in a Furniture Company. In Strecker, S., & Jung, J. (Eds.), Informing Possible Future Worlds. Essays in Honour of Ulrich Frank (pp. 233–246). Berlin: Logos Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2024

Book title
Informing Possible Future Worlds. Essays in Honour of Ulrich Frank

Editor
Strecker, Stefan; Jung, Jürgen

Start page
233

End page
246

Number of pages
484

Volume
13

Publisher
Logos Verlag

Place
Berlin

ISBN
978-3-8325-5768-3

DOI
https://doi.org/10.30819/5768