Reconciling Deliberateness and Emergence in Digital Transformation Strategy Formation – An Organizational Improvisation Perspective

Stockhinger, J; Werner, M


Abstract
While current research on digital transformation strategy (DTS) promotes the usefulness of planning rationality, the role of serendipity and its impact on the DTS formation has been neglected so far. Given the environmental volatility and disruptions executives face today, we contend that reconfiguring through planning alone is impossible. Instead, as organizations encounter unexpected occurrences, they need to improvise with the means immediately at hand. In our study, we explore the intersection of DTS formation and improvisation. Drawing on Mintzberg and Waters’ (1985) strategy formation concept, we present a typology of three DTS formation approaches and analyze their viability for satisfying the demand for organizational improvisation in the DTS formation context. Our study contributes to the nascent discussion on strategic improvisation by shedding light on a crucial but latent layer of strategy-making that provides untapped insights for better understanding the mechanisms affecting DTS formation.

Keywords
Digital transformation; digital transformation strategy; improvisation; organizational improvisation



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2022

Conference
International Conference on Information Systems (ICIS 22)

Venue
Copenhagen

Book title
Proceedings of the International Conference on Information Systems (ICIS 22)

Editor
Association for Information Systems (AIS)

Start page
1

End page
17

Publisher
Association for Information Systems

Place
Copenhagen

Language
English