Impact and Diffusion of Sentiment in Political Communication - An Empirical Analysis of Political Weblogs

Dang-Xuan Linh, Stieglitz Stefan


Abstract
In this paper, we examine whether sentiment of political blog entries is associated with increased feedback in terms of the quantity of triggered comments and whether the diffusion of sentiment might take place in the political blogosphere. Based on a data set of approximately 17,000 blog entries from the 60 most important German political blogs, we find that blog entries with either more positive or more negative overall sentiment tend to receive significantly more comments compared to sentiment-neutral or mixed-sentiment entries. Furthermore, our results show that positive as well as negative emotions might diffuse in the subsequent comments to corresponding blog entries.

Keywords
Social media, Blogs, Sentiment



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2012

Conference
6th International AAAI Conference on Weblogs and Social Media (ICWSM)

Venue
Dublin, Ireland

Pages range
427-430

Language
English