The many faces of personalization - an integrative overview of mass customization and personalization

Riemer, Kai; Totz, Carsten

Cite as

Riemer, K., & Totz, C. (2001). The many faces of personalization — an integrative overview of mass customization and personalization. In Proceedings of the 1st World Congress on Mass Customization and Personalization.

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2001

Conference
1st World Congress on Mass Customization and Personalization

Book title
Proceedings of the 1st World Congress on Mass Customization and Personalization

Full text
http://ami.ust.hk/